Dr. Veena A

Chairperson, professor

Dr. Veena has blend of both industry & academic experience. She has worked in various reputed organizations like HMT (MTB) and AUMA INDIA Ltd, Bangalore. She has 19 years of Industry & teaching experience. She has taught post- graduate courses in the areas of Quantitative Methods, Management information systems, Enterprise resource planning, Supply chain management, Project management, Business Analytics, Marketing Analytics and Social Media Marketing.. She has presented papers in several national and two international conferences in Daito Bunka University, Japan and Wezhou University, Zhejiang, China. She has to her credit 12 research papers published in peer reviewed journals. She is a resource person to many Business Analytics MDPs. She has attended several faculty development programmes (FDP). She has edited four issues of PES Business Review – a bi annual management journal as Associate Editor. She has successfully organized and conducted National seminars, conferences and conclaves.

Management Studies

080-26722108 Extn 585

Qualification
Qualification Institution Year
Ph.D
M.Phil
MBA
BE(E & C)
Responsibilities
  • All department day to day activities coordination and reporting to Dean (Mgmt) as per the University norms
  • Business Analytics Domain Head
  • Business Analytics Domain Co-ordination & related Activities/Workshops/Events, FGD

Expertise / list of subjects handled
  • Supply Chain Management
  • Project Management
  • Social Media Analytics
  • Enterprise Resource Planning
  • Management Information systems
  • Business Analytics
  • Business Research Methods
  • Quantitative methods
  • Marketing analytics
Research Interest
  • Technology implementation, Rationalization of supply chain, Rainfall modelling and migration studies, etc

Research Guidance
  • Technology implementation, Rationalization of supply chain, Rainfall modelling and migration studies, etc
Conferences
  • “RFID an emerging technology in retail supply chain management” at National Level Conference on Strengthening India’s Competitive Capabilities, PESIT, Bangalore Oct 21& 22, 2005
  • “Marketing of Political Parties and Candidates for better Governance” at Golden Jubilee National Seminar on Emerging Management Paradigms, Chennai, Feb 23 & 24, 2006
  • “Technology in Retail Supply Chain Management” at Golden Jubilee National Seminar on Emerging Management Paradigms, Chennai, Feb 23 & 24, 2006
  • “Problems and Prospects in Adopting Barcode Technology in Apparel Retailing” at International Conference on Emerging Competitiveness Paradigm, Goa, January 11&12, 2007
  • “Organizational Readiness for ERP Implementation” at National Conference on Managing Firms Digitally, DSCMIT, Bangalore, October 24& 25, 2007
  • “Dealers Performance and Customers Preference: An Application to Automobile Dealers”, National Conference, Hyderabad, December 27& 29, 2007
  • “ERP Revisited for Organizational Excellence” at International Conference, PESIT, Bangalore, Jan 5 & 6, 2008
  • Future of Desi Coffee Parlors in India” at PESIT International Conference, Jan 3 & 4 ,2009
  • “Supply Chain : A Differentiator in Marketing Fresh Produce” at PESIT International Conference, 2010
  • ‘Supply Chain Possibilities between Organized and Unorganized Retailers” at PESIT International Conference, 2011
  • “Organized Retailing – Rural Market Prospects and Challenges’ at PESIT National Conference, 2011
  • “Reverse Innovation” at PESIT International Conference, 2012,
  • “Socio Economic Problems of Migrated Downtrodden Labourers with Special Reference to Bengaluru', Organised by Graduate School of Daito Bunka University, Japan on 13 and 14 of November, 2015.
  • “Chinese Influence on Indian Food, Eating Habits and Preference, Indian Studies” organised by Wezhou University, Zhejiang, China from 21 to 24 April, 2017
  • “Student Employability Preferences towards Start – ups – An Analytical Study with Respect to Technical Graduates, 6th PAN IIM World Management Conference ,IIMB, 13-15 December 2018.

Journals
  • https://scholar.google.co.in/citations?user=fgJWXGYAAAAJ&hl=en