- Academics: Teaching & Research in mainstream Post Graduate Management education field contributing to the skillset development of budding managers of tomorrow.
- Business Development: Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. Driving business growth through identification & penetration of new market segments for attainment of periodical targets with a view to optimize revenue.
- Profit Center Management: To ensure a proper P&L account management and the profitability of the cost centre.
- Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets
- IIT Madras Internship Coordination
- Club Coordination
Expertise / list of subjects handled
- Marketing of Services
- Marketing Analytics
- Marketing Management
- Marketing Strategy
- Product Management
- Marketing Strategy, Services Marketing , Marketing Analytics
Research projects (current)
- A Case Study on e-commerce marketing strategy of CREYATE, e-commerce venture of Arvind Mills
- A Case Study on HR Strategy in auto ancillary industry
- Case Study on “PARIVARTAN” published in the Conference Abstracts at IIM Raipur
- “PARIVARTAN” selected by CaseCentre.org , UK for publication
- “PARIVARTAN” shortlisted by ET Cases for publication
- Economic Times dated July 14, 2015 carried out an abstract on PARIVARTAN http://epaperbeta.timesofindia.com/index.aspx?eid=31815&dt=20150714