Dr. Shailesh G

Chairperson

Dr. Shailesh is an Associate Professor with 10 years of teaching experience, specialised in the area of marketing. He has impact publications in the area of retail and consumer behaviour. He has organised various National level conferences and Faculty development programs. He has initiated various corporate mentoring programmes to students.

Management Studies


Qualification
Qualification Institution Year
Ph.D (Management) VIT University 2017
MBA (Marketing) SJCE, Mysore 2010
Responsibilities
  • Monitoring Academic activities and developments in the department

Expertise / list of subjects handled
  • Marketing Management
  • Digital Marketing
  • Brand Management
  • Retail Management
  • Services Management
  • Consumer Behaviour
Research Interest
  • Consumer Behaviour
  • Retail Brands
  • Services Management

Journals
  • “Digital Darwinism and Branding” In Context to Educational Institutions –A Conceptual View” in International Journal of Business and Management Invention (IJBMI), Volume 7 Issue 5 Ver. V || May. 2018 || PP—37-41, ISSN (Online): 2319 –8028, Shailesh.G, Priya Vaz
  • “Bridge Program- An Effective Tool for Transition of Students from Pre-University to University” in Asian Journal of Multidisciplinary Studies, Volume 2, Issue 12, December 2014, ISSN: 2321-8819 (Online), 2348-7186 (Print), Balaji Singh1. B. N, Rajkumar2. M, Shailesh. G3
  • “Customer Loyalty and Customer Advocacy as Brand Equity Enhancers of In-Store Brands- A Conceptual View” in International Journal of Emerging Research in Management & Technology, Volume 5, Issue 2, February 2016, ISSN: 2278-9359, Shailesh G, D.Bhanusree Reddy .
  • “Mediation Role of Customer Advocacy in Customer Loyalty and Brand Equity Relationship – An Empirical Study in Context to In-store Brands” in Indian Journal of Science and Technology, Vol 9(45), DOI: 10.17485/ijst/2016/v9i45/104492, December 2016, Shailesh G1, D.Bhanusree Reddy2
  • “Psychographics as an Effective Tool to Measure Overall Site Equity of E-tailers” in International Journal for Research in Engineering Application & Management(IJREAM), Vol-05, Issue-03, June 2019, ISSN:2454-9150